According to a 2010–2011 survey on reading habits among Yunnan residents, urban dwellers spend approximately 28 yuan annually on newspaper subscriptions, while in rural areas, the average expenditure per person is mere几分钱. Moreover, without organized or collective subscriptions, access to newspapers and magazines is virtually nonexistent. As a result, the lack of reading materials in border regions has become a pressing and very real issue.

Book number real-name application is too slow.

Complete the adjustment process within one week.

“The lengthy processing cycle for real-name book number applications is highly inconvenient.” During the in-depth implementation of the mass-line education campaign, the Yunnan Provincial Press and Publication Administration promptly addressed the issues raised by various publishing houses through feedback sessions. They immediately streamlined and rectified the relevant procedures, adjusting the book number application process from once a week to twice a week—on Tuesdays and Thursdays—starting August 5. Additionally, the entire process, from application submission to completion, now takes just 7 working days, significantly enhancing both efficiency and service quality.

Additionally, a green channel has been established to provide convenience for submitting high-quality publications that are genuinely popular among the public. Currently, the "Chinese Dream" series—available in elementary, middle, and high school editions—is already in the planning and publishing stages, making these types of books a pioneering effort nationwide.

In response to public calls for stronger measures against fake news, paid-for journalism, and various illegal publications, the Yunnan Provincial Press and Publication Bureau announced that it will soon step up oversight of news publishing activities and the publication market. The bureau emphasized its commitment to intensifying efforts in the "Anti-Pornography and Anti-Illegal Publications" campaign, establishing robust long-term mechanisms, and launching targeted operations to crack down on all types of illicit materials. These initiatives aim to thoroughly clean up the publishing market and deliver a satisfactory outcome to the public.

Border checkpoint lacks reports and paperwork

Building a big electronic screen would be great.

During the research phase of the mass-line education and practice campaign, it was discovered that cultural infrastructure in remote border areas remains severely underdeveloped. The implementation points for rural reading rooms and public cultural service systems are still firmly rooted at the administrative level. In several border ports and transit points, there aren’t even newsstands—leaving residents unable to purchase newspapers or magazines, despite having the money to do so.

According to a 2010–2011 survey on reading habits among Yunnan residents, urban residents spend approximately 28 yuan annually on newspaper subscriptions, while in rural areas, the average expenditure per person is mere几分钱. Moreover, without organized or collective subscriptions, access to newspapers and magazines is virtually nonexistent. As a result, the lack of reading materials in border regions has become a pressing and very real issue.

Since 2007, the Yunnan Provincial Press and Publication Bureau has been building rural reading rooms, having completed a total of 14,260 by last June, achieving full coverage of administrative villages. Recently, in response to challenges faced by residents in remote areas with inconvenient transportation—specifically, difficulties accessing books and newspapers—the bureau has vigorously promoted the construction of satellite-based digital rural reading rooms. As of now, 2,016 satellite digital rural reading rooms have been piloted in Kunming City, Diqing Prefecture, and Dehong Prefecture. Thanks to their advanced features—such as fast transmission, large storage capacity, and multimedia capabilities—these satellite digital reading rooms have received widespread praise from local rural communities since their completion.

Currently, the reach of rural bookstores continues to expand. The Yunnan Provincial Press and Publication Administration is actively engaging in discussions with suppliers of satellite-based digital rural bookstores, aiming to deliver customized, audience-specific content that better aligns with the local community's reading preferences and consumption habits.

Meanwhile, the Yunnan Provincial Press and Publication Bureau will also set up large-scale electronic newspaper display screens in Hekou, Ruili, Mohan, and Houqiao. Site selection and related preparatory work have already begun. Once completed, newspaper and periodical content resources from across the province will be readily available to reach the border regions. It is reported that after the electronic screens are built, they will be managed by local newspapers, with maintenance potentially adopting a model that balances public interest with commercial sustainability.