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Japan adult diaper sales will surpass baby diapers

Number of visits: Date:8/15/2013 07:08:26 PM
 According to the Atlantic Monthly reported, Japan's fast-growing aging population brings interesting new opportunities. This including the burgeoning market for adult diapers.
 
  According to Nikkei News reported Thursday, three Japan paper industry--Japan King (Diao) paper company and Japan paper Group (Nippon Paper)--because the market demand is expected to surge, is expanding the official so-called "incontinence products" manufacturing facilities. Japan paper group said Japan sales of adult diapers in 2020 will be catching up with baby diapers. But according to Japan's largest diaper maker, Japan Ulene, 2011 adult diaper market has erupted.
 
  Adult diaper market with annual growth percentage of 6-10%, Japan for its elderly customers incurred $ 140 billion yen (US $ 1.4 billion) in revenue. Japan 65 and older accounted for 20% of the total population, is the highest proportion of any nation in the world.
 
  Aside from demographics aside, adult diapers themselves are also an attractive business--its price up to 2.5 times of the baby diaper, with higher profit margins. In addition, institutions such as hospitals and nursing homes is a profitable distribution channel. Although the sale of such products to consumers is mined (as the Saturday night live doing with advertising copy of humor), but nappy manufacturers to overcome the embarrassment factor of confidence, they were determined to break through the boundaries.
 
  The world's largest manufacturer of sanitary products, Sweden SCA (SCA) recently told everyone over 55 years Sweden men mailed a copy of their adult diaper samples. Results of angry complaints from customers bringing their phones are ringing off the hook. It appears that these people are not willing to believe that they will one day need the company of adult diaper products.

TypeInfo: Industry News

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